Digital Marketing Specialist

Experience : 3-6 Years

Responsibilities:

Develop, implement, and manage digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram, and LinkedIn.
Plan and execute all digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising.
Measure and report on the performance of digital marketing campaigns, assessing results against goals (ROI and KPIs).
Identify trends and insights, and optimize spending and performance based on these insights.
Manage content for social media platforms by creating and curating engaging posts.
Oversee website SEO and optimize content to ensure high search engine rankings.
Collaborate with cross-functional teams (content, design, and sales) to maintain brand consistency and alignment with marketing goals.
Stay up-to-date with the latest digital marketing trends and best practices.

Requirements:

Proven experience in a similar Digital Marketing role.
In-depth knowledge of various digital marketing channels, including SEO, SEM, SMM, PPC, Email Marketing, and Display Advertising.
Hands-on experience with SEO, Google Analytics, and CRM software.
Strong analytical and problem-solving skills to optimize content and campaigns.
Familiarity with web design, HTML, and content management systems.
Excellent communication and interpersonal skills.
Bachelor’s degree in Marketing, Business, or related field preferred.
Certifications in Google Ads, SEO, or related areas are a plus.