Digital Marketing and E-commerce

Digital Marketing & E-commerce

Are you into the E-commerce business? Have you considered using a digital marketing strategy yet? We understand that there are traditional marketing channels like TV or newspaper to reach your audience. But here is the truth. If you haven’t leveraged digital marketing so far, you’re surely missing out on a lot. 

Having successfully delivered a number of E-commerce projects so far, we might be your best bet for digital marketing and E-commerce solutions.

Did you know online shopping and e-commerce is a multi-billion dollar industry, expected to reach $1.5 trillion this year (Source Selz)? Moreover, 71% of buyers believe that they are more likely to get better deals online than in physical stores.  

Do you want your business to reach the zenith with digital marketing? Talk to our expert team of digital marketing professionals today. 

Let’s look at the various digital marketing strategies we employ to provide you with the results you desire. 

Email Marketing
Mobile Strategy

You must be knowing that a shopper’s starts on Google. And PPC campaigns allow you to reach the fastest on the first page. But there is always high competition. In this scenario, you would need professional help to run your ads on Google at a minimum price and with optimum returns. 

People hardly turn to page \#2, when they search for something specific. So, if your ad doesn’t appear on the first page, it’s as good as nothing.

While While PPC may provide you the instant results, SEO is a must to achieve long-term business goals. 

There are multiple things we do in SEO for E-commerce. Fixing on-page factors like meta-date, page title, product description, keyword analysis, competition analysis are a few of the major ones. In off-page SEO, our activities can range from submitting product lists to third-party websites to guest-posting on relevant websites with the motto to ensure better visibility for your products. 

Good SEO must involve adding fresh content to your website. We do it on a regular basis, by including or updating the new products or adding new blog posts. Social media marketing: 

Social media is the biggest channel to build a strong community around your brand. It’s a powerful tool to let people know about your business and is an efficient way to interact with your audience. Almost every prominent E-commerce business has a strong social media presence. They not only use these social media platforms to increase their sales but also build brand awareness.

If you haven’t started it yet, this is the time to jump in (or take our SMM experts’ help). Our team employs tools like Facebook tabs, Pinterest Product pins to help you achieve your business goal on social media.

Blogging for eCommerce:

While most e-commerce businesses don’t take blogging seriously, the truth is that Blogging offers a great ROI in the long run. You can launch new products, talk about your business policies, boost good reviews, pen down how-to guides for the products. Moreover, it creates an additional pathway for allowing people to discover your brand. Gradually, your blog may even become the main communication center with your audience. 

eBay does it the right way. They start with their audience’s pain points and solve them with their products, employing their blogs to deliver this.

For an eCommerce business, the users’ database may be the most important asset. It’s the quickest way to reach your existing users to announce your new product or a new offer.  But your emails need to be interactive, allowing your audience to reach the concerned webpage with just one click. The reach of email can be amplified by mixing it with other channels like social media. 

78% of mobile searches lead to purchases (Comscore). It’s a must to have a mobile strategy in place to survive in the industry. The mobile strategy should first ensure that the site is mobile-friendly. Down the road, your businesses can consider creating a mobile app.

Still, thinking? We’ll kickstart your E-commerce business with the right mix of digital marketing strategies. Talk to our team at Ispero-US now!