Digital Marketing Specialist

Experience : 3-6yrs

Job Summary:
We are looking for a talented and results-driven Digital Marketing Specialist to oversee the planning, execution, and optimization of our online marketing efforts. This role requires a deep understanding of online marketing trends and a passion for driving impactful results.

Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Plan and execute all digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising.
• Measure and report on the performance of digital marketing campaigns, assessing results against goals (ROI and KPIs).
• Identify trends and insights, and optimize spending and performance based on these insights.
• Manage content for social media platforms by creating and curating engaging posts.
• Oversee website SEO and optimize content to ensure high search engine rankings.
• Collaborate with cross-functional teams (content, design, and sales) to maintain brand consistency and alignment with marketing goals.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements:

• Proven experience in a similar Digital Marketing role.
• In-depth knowledge of various digital marketing channels, including SEO, SEM, SMM, PPC, Email Marketing, and Display Advertising.
• Hands-on experience with SEO, Google Analytics, and CRM software.
• Strong analytical and problem-solving skills to optimize content and campaigns.
• Familiarity with web design, HTML, and content management systems.
• Excellent communication and interpersonal skills.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• Certifications in Google Ads, SEO, or related areas are a plus.